I Shipped Four Products This Summer. Here Is What I Think Is Coming Next.
Software development used to require a team, a budget, and months of runway. That era is ending faster than most people realize.
The Four Things I Just Built
I shipped four products over the past few weeks, and I want to tell you about them because they matter to the bigger point I'm going to make.
MicroSweep is a browser-based Minesweeper. Three classic difficulty levels, custom game settings, and a shared leaderboard per difficulty. You pick a name and play. No account, no install. Just open it and go.
FeltKings is a full Klondike Solitaire game built for the browser. The card animations are smooth, there is smart auto-move logic, and it works instantly on desktop or mobile. Same deal: no downloads, no accounts.
Coffee Break Snake brings back the classic arcade Snake. I built it specifically for that 10-minute gap in your afternoon when you want to do something mindless. Open it, press start, beat your high score. And
InvoiceVault is a fast invoicing tool. You build, customize, and send professional invoices to clients in minutes. Straight from the browser. No subscription, no setup.
Four products. All live.
A Year Ago, This Was Not Possible for Me
I want to be honest here. Twelve months ago, I couldn't have shipped four of these this fast. Not because the ideas weren't there. The ideas were always there. The bottleneck was execution. There is a very specific kind of friction that kills builder momentum: the gap between what you can picture and what you can ship. AI tools have collapsed that gap for me in a way that still surprises me when I think about it. I still direct everything. I make every product decision. But the parts that used to slow me down by days (the boilerplate, the layout work, the logic gaps) now take hours or sometimes minutes.
I've noticed that the products I build now feel more like my ideas and less like compromises made to fit my technical constraints. That's a new feeling.
What's Coming This Summer
A few more browser games are in the works. And a handful of self-hosted tools built specifically for the affiliate marketing industry. I'm genuinely excited about those. The games are fun. The affiliate tools solve real problems I know exist because I've lived inside that industry for years. I know the workflows, the frustrations, the workarounds people build out of duct tape and spreadsheets. I spent real time thinking through what would actually be useful there.
More details coming soon.
The Thesis I Keep Coming Back To
Here is what I actually believe, and I think it's worth saying plainly.
In less than six months, software development is going to work like eating food. Anyone will be able to do it, at any time, at any scale. The technical barrier is already almost gone. What remains is knowing what to build and who to build it for. That knowledge doesn't come from a framework or a tool. It comes from years inside a specific problem, a specific industry, a specific set of frustrated users.
Until about a year ago, this was just a dream for me. The idea that I could ship products at this pace without a full team felt like something for later, maybe next year, maybe when I had more resources. Now it's just Tuesday.
Distribution Is Still the Game
Here is the part I think most builders are going to miss.
Even when software becomes trivially easy to create, and it will, distribution will still separate the winners from everyone else. For at least the next year, probably longer, getting your product in front of the right people at the right moment will be harder than building the product itself.
The market is going to fill up with AI-assisted products from every direction. The builders who have spent that time growing an audience, building a reputation, and owning a channel will have a real advantage over everyone else. The ones who waited to build distribution until after they had a product are going to find themselves shouting into a crowded room.
The window to stand out is open right now. It is not going to stay open forever.
What I'd Do If I Were Starting Today
Start building distribution as seriously as you build your product. Write about what you're making. Ship small things publicly. Grow the channel now, before the flood.
The product is getting easier. The audience is still hard. Focus on the hard thing.
