Building Software Solutions That Matter
I build software companies that solve real problems. Here, I share my journey, thoughts, and experiences in business and life.
My Companies
50SAAS LLC
Co-founder of 50SAAS, the company behind world-leading email marketing solutions and services.
Octeth
On-premise email marketing software
Sendloop
Email marketing service
Cleanify
Email list verification
ReferralMagic
Referral tracking service
IPMonitor
IP reputation monitoring service
KAYRA LLC
Founder of KAYRA, an online portfolio company with multiple software and SaaS products.
DemoPolish
AI-powered demo video tool
TraceRank
Google rank tracking tool
LaunchMailbox
Cold email infrastructure
QuickTests
Email testing service
ClickMonk
Analytics and tracking service
HelpMonk
Customer support platform
ContactWidget
Contact form widget
SaasForecast
SaaS revenue forecasting tool
My Thoughts
Your Environment Shapes Your Character
You don't have one personality. You have different versions of yourself that show up depending on where you are. The gym activates a fighter. A coffee shop unlocks creativity. Your desk with an external monitor turns on deep focus. Most people blame willpower when they struggle to get things done—but the real variable is environment. Once you map which spaces bring out which version of you, you stop fighting yourself and start choosing the right setting for the right task.
Focus Without Discipline Is Just Expensive Daydreaming
"What you focus on grows" — we've all heard it. But have you actually checked what you focused on this past week? I keep catching myself pouring energy into side projects and new ideas while my primary business gets second-tier attention. The weird part is, that scattered focus built me a redundant business model I'm grateful for. It also cost me some real opportunities. So what's the answer — more discipline, or more surrender? I'm not sure yet, but I think it depends on where you are in life.
Clarity Is the Cure
When your brain doesn't know what's coming next, it panics. Cortisol spikes. Heart rate climbs. Your entire system shifts into survival mode. But here's what I've learned: clarity isn't just a nice-to-have. It's the difference between drowning and swimming.
The Best Advice a Father Ever Gave
Walking through rainy London streets, my wife told me about Haldun Dormen—one of Turkey's most beloved thespians who just passed away at 98. When he was young, he wrote to his father about his dream of becoming an actor. His father's reply contained just one sentence that shaped everything: "Whatever you want to do, do it. But do it in the best way you can." Permission paired with a standard. Freedom paired with excellence. It's the advice I want to carry forward to my own children.
Society Calls You a Dilettante. I Call It Strategic Redundancy
For as long as I can remember, I've been told to focus on one thing. At 47, after launching more than 20 businesses since 1998, I finally realized the truth: my inability to specialize wasn't a weakness—it was my superpower. While specialists become fragile when their industry changes, I built redundancy. Multiple pillars of expertise that let me pivot, adapt, and survive when markets disappeared overnight. If you've spent your life jumping between interests and feeling guilty about it, stop apologizing. You're not a dilettante. You're building an M-shaped mind.
The Mailbox Method: Why Your To-Do List Doesn't Need Drama
What if your to-do list didn't need a pep talk? Most entrepreneurs treat their daily tasks like battles to win—pumping themselves up, fighting resistance, pushing through. But that intensity creates the very obstacles you're trying to overcome. The mailbox method is different: you don't hype yourself up to get the mail, you just go get it. Your tasks work the same way. Each one is simply mail waiting to be collected—no drama required.
The 9 Brutal Truths About Building a SaaS Business
Rob Walling has spent 20+ years building and exiting SaaS companies. In his video "The Brutal Truths of Building a SaaS Business," he lays out the 9 realities that nobody warns you about—from the long slow ramp of death that kills most founders' dreams, to why your social media audience won't save your launch, to the churn problem that destroys everything you build. I watched it, took notes, and wrote down my key takeaways so I can reference them whenever I need a reality check. These truths aren't meant to scare you off. They're meant to prepare you.
Resilience Isn't About Never Giving Up
Resilience has become a buzzword that celebrates "never giving up," but this definition keeps us stuck in the wrong battles. Real resilience isn't about grinding through failing strategies for years—it's about moving forward no matter what happens. Your project failed? Move to the next one. Your biggest customer left? Find the next ten. Strategic quitting isn't weakness; it's the underrated skill that separates people who succeed from people who just burn out. The difference between swimming against currents and surfing waves is knowing when to let go and when to push forward.
2026: A Blank Page
It's January 1st, 2026, and I'm staring at a blank page again. I love this feeling. Most people fear starting over—they cling to what they've built, terrified of blank pages. But I've learned something different across my 47 years: the ability to start fresh isn't a curse, it's a superpower. And what's changed isn't my love for fresh starts—it's what I want to write on them. The old ambitions (money, status, achievement) are losing their grip, making room for intangible ones: quality time with family, mental resilience, physical strength, the luxury of staying calm and getting bored. These are the real wealth that only a few achieve. I still love running "format c:" on my life, just like I did on my old 80286 PC as a kid. 2026 is completely blank, and that's exactly how I want it. Here's to writing this year with more wisdom, more focus, more intention.
AI Did My Job. Why Am I Still This Busy?
AI turned me into a one-person company. I built DemoPolish.com in under a week—code, design, copy, go-to-market strategy, all of it. But here's what nobody warned me about: I'm just as busy as before. Maybe busier. The productivity paradox is real, and I'm still figuring out what my job actually is now.
Building DemoPolish: 5 Days From Idea to Launch
I built a complete SaaS product—marketing site, Laravel frontend, and Python backend—in under a week. Not because I was rushing, but because building from scratch forces you to strip away everything that doesn't matter. DemoPolish transforms rough screen recordings into polished demos in 60 seconds, and the process of building it reminded me why starting fresh is the fastest way to grow as a developer.
Subtract to Multiply: The Hidden Power of Removing What Holds You Back
Most people try to improve by adding more—more habits, more routines, more commitments. But what if the real path forward is deletion? In this post, I share why removing things from your life creates more progress than piling on new ones, and the three-step process I use to run a radical deletion audit.
Stay in the Loop
Join my newsletter where I share thoughts on building software, entrepreneurship, and life lessons learned along the way.