Building Software Solutions That Matter
I build software companies that solve real problems. Here, I share my journey, thoughts, and experiences in business and life.
My Companies
50SAAS LLC
Co-founder of 50SAAS, the company behind world-leading email marketing solutions and services.
Octeth
On-premise email marketing software
Sendloop
Email marketing service
Cleanify
Email list verification
ReferralMagic
Referral tracking service
KAYRA LLC
Founder of KAYRA, an online portfolio company with multiple software and SaaS products.
DemoPolish
AI-powered demo video tool
TraceRank
Google rank tracking tool
LaunchMailbox
Cold email infrastructure
QuickTests
Email testing service
My Thoughts
Discipline vs Motivation: The Love-Fear Spectrum of Action
When you’re working on a cool software project that solves a real world problem, you’re operating from love. This intrinsic motivation is exciting. Compare that to a 9-5 job done just to maintain a lifestyle – here fear of losing financial security is the main driver.
How Environment Change Sparks Creativity and Breaks Autopilot Mode
Changing your environment is a great way to spark creativity and break out of mental stuckness. When we get into routines our brain goes into autopilot and shuts down our creative thinking and problem solving abilities.
It’s Not About The Outcome
Most people don’t achieve their dreams because they focus on the outcome. Like Neo trying to bend the spoon in The Matrix, the more we try to force the result, the more it slips away. When we focus on the end goal we create mental barriers that make it feel impossible.
The Cost of Giving Life Events Too Much Importance
The more emotional energy we put into an event, the bigger its impact on our mind. When we magnify the importance of negative situations, they get bigger and more overwhelming. This creates a self perpetuating cycle of stress and anxiety that pulls us further away from our center.
Trust and Surrender: A Universal Truth Across Beliefs
Reality Transurfing is about aligning with the universe’s flow. It’s about setting intentions and then releasing attachment to outcomes. This is the same as religious concept of trust and surrender.
Consistency is Key
Consistency creates momentum. When you take consistent action towards your goals you create a positive feedback loop. Each small step reinforces your commitment and gets you closer to success.