Building Software Solutions That Matter
I build software companies that solve real problems. Here, I share my journey, thoughts, and experiences in business and life.
My Companies
50SAAS LLC
Co-founder of 50SAAS, the company behind world-leading email marketing solutions and services.
Octeth
On-premise email marketing software
Sendloop
Email marketing service
Cleanify
Email list verification
ReferralMagic
Referral tracking service
KAYRA LLC
Founder of KAYRA, an online portfolio company with multiple software and SaaS products.
TraceRank
Google rank tracking tool
LaunchMailbox
Cold email infrastructure
QuickTests
Email testing service
HelpMonk
Customer support platform
My Thoughts
Stop Rushing, Start Living
Twenty-five summers in Bodrum — gone in a blink. I spent decades hustling, chasing milestones, and ignoring the present, until I hit a wall and everything stopped. Learning to slow down, trust life, and simply ask myself “What am I doing now?” brought me back. Less fear. More peace. And for the first time, I’m truly living the moment.
Build Capital That Survives the Sun
Driving along Turkey’s south-west coast, I spotted a truck with a simple line on its back: “For those whose capital is made of ice, the sun becomes their greatest fear.” That sentence hasn’t left me since. It made me rethink what resilience really means — building a life on things that don’t melt under pressure, noticing the signs life throws our way, and preparing for heat long before it arrives.
Make Small Bets, Not Big Sacrifices
Life doesn’t reward obsession—it rewards balance. In this post, I share why making small bets across different areas of life is smarter than going all in on a single goal. You’ll learn how small bets protect your peace, increase your chances of success, and help you avoid the trap of giving too much importance to any one thing.
Letting Go of Old Paradigms Sets You Free
We all carry beliefs we didn’t choose—old habits, fears, and routines that quietly shape our lives. In this piece, I reflect on what happens when life forces us to question those invisible rules, and why letting go of what no longer fits might be the most freeing thing we can do.
You never reach your goals — only the by-products
We chase goals thinking they’re the prize—but it’s the unexpected by-products that truly shape us. From mental clarity at the gym to resilience built through routine, life’s real rewards often show up quietly along the way. This essay is a reminder to slow down, notice what you’ve gained, and appreciate the things you never planned for but deeply needed.
Progress Brings Resistance—But You Must Keep Moving
When you decide to grow, life pushes back. People question you. Chaos shows up. But if your actions stay true to your intentions, everything begins to shift. This post is a reminder to stay the course, even when it’s uncomfortable. Progress isn’t easy—but it’s worth it.