Building Software Solutions That Matter
I build software companies that solve real problems. Here, I share my journey, thoughts, and experiences in business and life.
My Companies
50SAAS LLC
Co-founder of 50SAAS, the company behind world-leading email marketing solutions and services.
Octeth
On-premise email marketing software
Sendloop
Email marketing service
Cleanify
Email list verification
ReferralMagic
Referral tracking service
KAYRA LLC
Founder of KAYRA, an online portfolio company with multiple software and SaaS products.
DemoPolish
AI-powered demo video tool
TraceRank
Google rank tracking tool
LaunchMailbox
Cold email infrastructure
QuickTests
Email testing service
My Thoughts
The 9 Brutal Truths About Building a SaaS Business
Rob Walling has spent 20+ years building and exiting SaaS companies. In his video "The Brutal Truths of Building a SaaS Business," he lays out the 9 realities that nobody warns you about—from the long slow ramp of death that kills most founders' dreams, to why your social media audience won't save your launch, to the churn problem that destroys everything you build. I watched it, took notes, and wrote down my key takeaways so I can reference them whenever I need a reality check. These truths aren't meant to scare you off. They're meant to prepare you.
Resilience Isn't About Never Giving Up
Resilience has become a buzzword that celebrates "never giving up," but this definition keeps us stuck in the wrong battles. Real resilience isn't about grinding through failing strategies for years—it's about moving forward no matter what happens. Your project failed? Move to the next one. Your biggest customer left? Find the next ten. Strategic quitting isn't weakness; it's the underrated skill that separates people who succeed from people who just burn out. The difference between swimming against currents and surfing waves is knowing when to let go and when to push forward.
2026: A Blank Page
It's January 1st, 2026, and I'm staring at a blank page again. I love this feeling. Most people fear starting over—they cling to what they've built, terrified of blank pages. But I've learned something different across my 47 years: the ability to start fresh isn't a curse, it's a superpower. And what's changed isn't my love for fresh starts—it's what I want to write on them. The old ambitions (money, status, achievement) are losing their grip, making room for intangible ones: quality time with family, mental resilience, physical strength, the luxury of staying calm and getting bored. These are the real wealth that only a few achieve. I still love running "format c:" on my life, just like I did on my old 80286 PC as a kid. 2026 is completely blank, and that's exactly how I want it. Here's to writing this year with more wisdom, more focus, more intention.
AI Did My Job. Why Am I Still This Busy?
AI turned me into a one-person company. I built DemoPolish.com in under a week—code, design, copy, go-to-market strategy, all of it. But here's what nobody warned me about: I'm just as busy as before. Maybe busier. The productivity paradox is real, and I'm still figuring out what my job actually is now.
Building DemoPolish: 5 Days From Idea to Launch
I built a complete SaaS product—marketing site, Laravel frontend, and Python backend—in under a week. Not because I was rushing, but because building from scratch forces you to strip away everything that doesn't matter. DemoPolish transforms rough screen recordings into polished demos in 60 seconds, and the process of building it reminded me why starting fresh is the fastest way to grow as a developer.
Subtract to Multiply: The Hidden Power of Removing What Holds You Back
Most people try to improve by adding more—more habits, more routines, more commitments. But what if the real path forward is deletion? In this post, I share why removing things from your life creates more progress than piling on new ones, and the three-step process I use to run a radical deletion audit.