Building Software Solutions That Matter
I build software companies that solve real problems. Here, I share my journey, thoughts, and experiences in business and life.
My Companies
50SAAS LLC
Co-founder of 50SAAS, the company behind world-leading email marketing solutions and services.

Octeth
On-premise email marketing software

Sendloop
Email marketing service

Cleanify
Email list verification

ReferralMagic
Referral tracking service
KAYRA LLC
Founder of KAYRA, an online portfolio company with multiple software and SaaS products.

TraceRank
Google rank tracking tool

LaunchMailbox
Cold email infrastructure

QuickTests
Email testing service

HelpMonk
Customer support platform
My Thoughts

Balance Is the Secret—Importance Is the Enemy
The gap between knowing what to do and actually doing it consistently comes down to one thing: balance. Every time I obsessed over the scale, I plateaued—every time I relaxed into the process, the weight came off naturally.

Consistency Through AI-Powered Systems: Buying Back Your Time in the AI Era
Consistency is the proven path to exponential outcomes, but creating consistency used to be hard. Not anymore. We're living in the best time in history to build systems that work for us—thanks to AI. In this post, I explore how systematizing your daily actions with AI can reduce your time spent to 1/10 or even 0/10, buying back your time while building the consistency that drives real results.

Break Your Routines to Unlock New Creativity
Every few weeks, I leave my routines behind and spend time wandering the streets of a European city—often London. No plans, no structure—just space to think. These breaks give me clarity, help me reconnect with what truly matters, and often lead to my most creative ideas. In this post, I share why stepping away from your habits can be the most powerful habit of all.

Freedom Comes From Having Options
Sitting in my new home in London, I reflect on how long it took to get here—and why that delay mattered. This post is about the power of having options in life, why mastery alone isn’t enough, and how real freedom comes from building your next move before you need it.

Failing Is Human, Not a Flaw
We all fall behind sometimes—miss deadlines, lose motivation, or just feel off track. In a world that worships hustle, it’s easy to forget that failure is normal. In this post, I share four things that help me reset when I’m struggling: intention, action, resilience, and self-kindness. If you’ve been hard on yourself lately, this one’s for you.

Real Change Begins With Observation
Real change doesn’t come from setting goals—it comes from noticing what’s been running your life without your awareness. In this post, I share how unconscious habits shape our lives, why observation is the key to transformation, and what therapy and meditation really help us uncover.