Building Software Solutions That Matter
I build software companies that solve real problems. Here, I share my journey, thoughts, and experiences in business and life.
My Companies
50SAAS LLC
Co-founder of 50SAAS, the company behind world-leading email marketing solutions and services.
Octeth
On-premise email marketing software
Sendloop
Email marketing service
Cleanify
Email list verification
ReferralMagic
Referral tracking service
KAYRA LLC
Founder of KAYRA, an online portfolio company with multiple software and SaaS products.
DemoPolish
AI-powered demo video tool
TraceRank
Google rank tracking tool
LaunchMailbox
Cold email infrastructure
QuickTests
Email testing service
My Thoughts
The Best Advice a Father Ever Gave
Walking through rainy London streets, my wife told me about Haldun Dormen—one of Turkey's most beloved thespians who just passed away at 98. When he was young, he wrote to his father about his dream of becoming an actor. His father's reply contained just one sentence that shaped everything: "Whatever you want to do, do it. But do it in the best way you can." Permission paired with a standard. Freedom paired with excellence. It's the advice I want to carry forward to my own children.
Society Calls You a Dilettante. I Call It Strategic Redundancy
For as long as I can remember, I've been told to focus on one thing. At 47, after launching more than 20 businesses since 1998, I finally realized the truth: my inability to specialize wasn't a weakness—it was my superpower. While specialists become fragile when their industry changes, I built redundancy. Multiple pillars of expertise that let me pivot, adapt, and survive when markets disappeared overnight. If you've spent your life jumping between interests and feeling guilty about it, stop apologizing. You're not a dilettante. You're building an M-shaped mind.
The Mailbox Method: Why Your To-Do List Doesn't Need Drama
What if your to-do list didn't need a pep talk? Most entrepreneurs treat their daily tasks like battles to win—pumping themselves up, fighting resistance, pushing through. But that intensity creates the very obstacles you're trying to overcome. The mailbox method is different: you don't hype yourself up to get the mail, you just go get it. Your tasks work the same way. Each one is simply mail waiting to be collected—no drama required.
The 9 Brutal Truths About Building a SaaS Business
Rob Walling has spent 20+ years building and exiting SaaS companies. In his video "The Brutal Truths of Building a SaaS Business," he lays out the 9 realities that nobody warns you about—from the long slow ramp of death that kills most founders' dreams, to why your social media audience won't save your launch, to the churn problem that destroys everything you build. I watched it, took notes, and wrote down my key takeaways so I can reference them whenever I need a reality check. These truths aren't meant to scare you off. They're meant to prepare you.
Resilience Isn't About Never Giving Up
Resilience has become a buzzword that celebrates "never giving up," but this definition keeps us stuck in the wrong battles. Real resilience isn't about grinding through failing strategies for years—it's about moving forward no matter what happens. Your project failed? Move to the next one. Your biggest customer left? Find the next ten. Strategic quitting isn't weakness; it's the underrated skill that separates people who succeed from people who just burn out. The difference between swimming against currents and surfing waves is knowing when to let go and when to push forward.
2026: A Blank Page
It's January 1st, 2026, and I'm staring at a blank page again. I love this feeling. Most people fear starting over—they cling to what they've built, terrified of blank pages. But I've learned something different across my 47 years: the ability to start fresh isn't a curse, it's a superpower. And what's changed isn't my love for fresh starts—it's what I want to write on them. The old ambitions (money, status, achievement) are losing their grip, making room for intangible ones: quality time with family, mental resilience, physical strength, the luxury of staying calm and getting bored. These are the real wealth that only a few achieve. I still love running "format c:" on my life, just like I did on my old 80286 PC as a kid. 2026 is completely blank, and that's exactly how I want it. Here's to writing this year with more wisdom, more focus, more intention.
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