Building Software Solutions That Matter
I build software companies that solve real problems. Here, I share my journey, thoughts, and experiences in business and life.
My Companies
50SAAS LLC
Co-founder of 50SAAS, the company behind world-leading email marketing solutions and services.
Octeth
On-premise email marketing software
Sendloop
Email marketing service
Cleanify
Email list verification
ReferralMagic
Referral tracking service
IPMonitor
IP reputation monitoring service
KAYRA LLC
Founder of KAYRA, an online portfolio company with multiple software and SaaS products.
DemoPolish
AI-powered demo video tool
TraceRank
Google rank tracking tool
LaunchMailbox
Cold email infrastructure
QuickTests
Email testing service
ClickMonk
Analytics and tracking service
HelpMonk
Customer support platform
ContactWidget
Contact form widget
SaasForecast
SaaS revenue forecasting tool
My Thoughts
Subtract to Multiply: The Hidden Power of Removing What Holds You Back
Most people try to improve by adding more—more habits, more routines, more commitments. But what if the real path forward is deletion? In this post, I share why removing things from your life creates more progress than piling on new ones, and the three-step process I use to run a radical deletion audit.
Pendulums: The Invisible Energy Vampires Stealing Your Focus
Most people spend their lives feeding systems that were never designed to help them succeed. Learn how to identify these energy-draining Pendulums and break free to walk your own path.
Discipline Without KPIs Is Blindness
Being disciplined is rare in 2025—but discipline has a dangerous blind spot most people ignore. You can be consistent and still waste years going nowhere.
Balance Is the Secret—Importance Is the Enemy
The gap between knowing what to do and actually doing it consistently comes down to one thing: balance. Every time I obsessed over the scale, I plateaued—every time I relaxed into the process, the weight came off naturally.
Consistency Through AI-Powered Systems: Buying Back Your Time in the AI Era
Consistency is the proven path to exponential outcomes, but creating consistency used to be hard. Not anymore. We're living in the best time in history to build systems that work for us—thanks to AI. In this post, I explore how systematizing your daily actions with AI can reduce your time spent to 1/10 or even 0/10, buying back your time while building the consistency that drives real results.
Break Your Routines to Unlock New Creativity
Every few weeks, I leave my routines behind and spend time wandering the streets of a European city—often London. No plans, no structure—just space to think. These breaks give me clarity, help me reconnect with what truly matters, and often lead to my most creative ideas. In this post, I share why stepping away from your habits can be the most powerful habit of all.
Freedom Comes From Having Options
Sitting in my new home in London, I reflect on how long it took to get here—and why that delay mattered. This post is about the power of having options in life, why mastery alone isn’t enough, and how real freedom comes from building your next move before you need it.
Failing Is Human, Not a Flaw
We all fall behind sometimes—miss deadlines, lose motivation, or just feel off track. In a world that worships hustle, it’s easy to forget that failure is normal. In this post, I share four things that help me reset when I’m struggling: intention, action, resilience, and self-kindness. If you’ve been hard on yourself lately, this one’s for you.
Real Change Begins With Observation
Real change doesn’t come from setting goals—it comes from noticing what’s been running your life without your awareness. In this post, I share how unconscious habits shape our lives, why observation is the key to transformation, and what therapy and meditation really help us uncover.
30 Days of Consistency Can Change Your Life
Most people never realize how much 30 days of consistent action—just one small effort each day—can completely change their life. Whether it's physical like push-ups or mental like meditation, showing up daily with clear intention leads to real growth. In this post, I share how combining intention with simple action over 30 days can turn any goal into progress you can actually feel.
Timing and Balance Always Win
As the seasons shift in Bodrum, I’m reminded that nothing works without the right timing and balance. When those two are in place, life moves with ease—without force, without burnout. In this piece, I reflect on the natural rhythm of change and why knowing when to move on is just as important as showing up.
Two Days Closed Says Everything About Life
A small shop in Kalymnos closes two days a week without apology — a quiet reminder that life isn’t meant to be a nonstop hustle. In this post, I share what that simple sign made me question about my own work, why the Mediterranean pace adds years to life, and the steps I’m taking to protect my time.
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