Building Software Solutions That Matter
I build software companies that solve real problems. Here, I share my journey, thoughts, and experiences in business and life.
My Companies
50SAAS LLC
Co-founder of 50SAAS, the company behind world-leading email marketing solutions and services.
Octeth
On-premise email marketing software
Sendloop
Email marketing service
Cleanify
Email list verification
ReferralMagic
Referral tracking service
IPMonitor
IP reputation monitoring service
KAYRA LLC
Founder of KAYRA, an online portfolio company with multiple software and SaaS products.
DemoPolish
AI-powered demo video tool
TraceRank
Google rank tracking tool
LaunchMailbox
Cold email infrastructure
QuickTests
Email testing service
ClickMonk
Analytics and tracking service
HelpMonk
Customer support platform
ContactWidget
Contact form widget
SaasForecast
SaaS revenue forecasting tool
My Thoughts
Stop Rushing, Start Living
Twenty-five summers in Bodrum — gone in a blink. I spent decades hustling, chasing milestones, and ignoring the present, until I hit a wall and everything stopped. Learning to slow down, trust life, and simply ask myself “What am I doing now?” brought me back. Less fear. More peace. And for the first time, I’m truly living the moment.
Build Capital That Survives the Sun
Driving along Turkey’s south-west coast, I spotted a truck with a simple line on its back: “For those whose capital is made of ice, the sun becomes their greatest fear.” That sentence hasn’t left me since. It made me rethink what resilience really means — building a life on things that don’t melt under pressure, noticing the signs life throws our way, and preparing for heat long before it arrives.
Make Small Bets, Not Big Sacrifices
Life doesn’t reward obsession—it rewards balance. In this post, I share why making small bets across different areas of life is smarter than going all in on a single goal. You’ll learn how small bets protect your peace, increase your chances of success, and help you avoid the trap of giving too much importance to any one thing.
Letting Go of Old Paradigms Sets You Free
We all carry beliefs we didn’t choose—old habits, fears, and routines that quietly shape our lives. In this piece, I reflect on what happens when life forces us to question those invisible rules, and why letting go of what no longer fits might be the most freeing thing we can do.
You never reach your goals — only the by-products
We chase goals thinking they’re the prize—but it’s the unexpected by-products that truly shape us. From mental clarity at the gym to resilience built through routine, life’s real rewards often show up quietly along the way. This essay is a reminder to slow down, notice what you’ve gained, and appreciate the things you never planned for but deeply needed.
Progress Brings Resistance—But You Must Keep Moving
When you decide to grow, life pushes back. People question you. Chaos shows up. But if your actions stay true to your intentions, everything begins to shift. This post is a reminder to stay the course, even when it’s uncomfortable. Progress isn’t easy—but it’s worth it.
Would Future Me Thank Me for This?
Every action you take today shapes the person you become tomorrow. Before you say yes to anything, ask yourself one simple question: Would future me thank me for this? If the answer isn’t clear, stop. This habit keeps you aligned with your values, protects your time, and helps you live with more self-respect—even if it means letting others down.
I Made Every Mistake James Clear Warned About
After reading a short piece by James Clear, I realized I’ve made every mistake he listed—some I’ve overcome, some I’m still wrestling with. In this post, I reflect on 25+ years of working, building, and learning the hard way. If you’ve ever tried to please everyone, chased goals that weren’t yours, or spread yourself too thin, this one’s for you.
Stop Rushing Through Life
Most people live like they're racing toward a finish line—but the truth is, the destination isn’t guaranteed, and it might not even be what you truly want. Life is unpredictable, and the only real control you have is over your thoughts and actions. Instead of rushing, slow down. Celebrate the small moments, express gratitude for what you already have, and enjoy the journey while it’s happening. That’s where life actually is.
Real Freedom Starts When No One Knows What You're Doing
Real freedom isn’t loud or flashy—it’s quiet, peaceful, and invisible to most. In this piece, I share what I’ve learned about building a life on your own terms: staying low-key, building financial stability, dropping the ego, and moving in silence. It’s not about escaping the world, but about no longer being controlled by it.
You Only Find Your Real Power When You Have No Choice
We often think fear is what protects us—but more often, it quietly blocks our growth. Real change doesn’t come from thinking hard about goals; it comes from shifting what you consistently intend and do. Life works like a delayed mirror, reflecting back the actions and energy you’ve already put out. When you're out of options or have nothing to lose, fear vanishes, and a deeper strength takes over. That’s when the needle moves. If you want your life’s reflection to change, you don’t fix the mirror—you change what you show it, day by day.
Fate Doesn't Care About Your Plans
We live like we’re in control, planning every step and chasing dreams. But fate often has its own plans, humbling us and reminding us of life’s bigger forces. True peace comes from clear intention, daily action, and letting go of rigid expectations.
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